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Work-from-home to attract more women from smaller cities into ITeS

7:56 AM Monday January 9, 2012

Chennai: With the issue of women working in nightshifts in BPO and IT yet to attain social acceptance in tier-I and tier-II cities, the concept of telecommuting allowing women to work- from-home at flexible timings without physically commuting to office would bring more women into IT/BPO industry, assert IT and BPO firm heads that have forayed into non-metro locations employing notable degree of women workers in their firms.

Telecommuting is not just a boon to women reserved about nightshift in tabooed non-metro city, but also extends to newly married and young mothers who are raring to make a comeback into their career that they quit for the former said reasons.

R Venugopal, general manager, centre-head, Coimbatore, German-based Robert Bosch Engineering and Solutions, said: "We operate in niche automobile engineering area. We have about 2,200 women in Coimbatore, when women started to quit following marriage and childbirth we learned that even a career of high-end engineering research too would go for toss as working women in India after marriage relocate to their husband's place. We can't afford women with deep engineering expertise to idle. The process like telecommuting coupled with flexi-working would greatly help in leveraging the oriented talent from women folk who had summarily taken a sabbatical for child upbringing and homemaking".

S Ramanathan, regional vice-president, Computer Society of India said telecommuting could be applied not just to offshore outsourcing jobs, but also to various e-governance projects. "There are various e-governance projects like simple data entry where projects could be handed out to women preferring 'Work-from-home' mode' in non-metro locations."

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